Then came the spin-offs. Okay, smaller versions of the original Pillow Pets were okay. But key chain versions? What purpose do these serve? My keys don't have a pillow and my children don't even have keys. A bit ridiculous, but I assumed the makers just wanted a stocking stuffer size, lower price point item to up their sales a bit.
This last year saw the airwaves filled with commercials for Blanket Pets. At first I laughed. This is by no means a new idea. My aunt made a couple of these for my sister and I when we were kids, except ours were giant beach towels for lounging on at the lake. My kids began to beg, but they stopped once I offered to take the head of their favorite stuffed animal and sew it to a blanket. A little mean, maybe, but you have to stop the corporate machine somehow. Also, keep in mind my kids don't watch TV yet they were still exposed to this over saturated marketing campaign.
I will admit, if you are attempted to get a stuffed animal for an ill child, these pillow and blanket dolls are a better choice than nurse teddy bear. They have a purpose other than sitting on a nightstand looking cute, and they can offer true comfort to a miserable little one. I think what irks me most is the over the top marketing and the fact these have been around forever, only handmade by loved ones or from craft fairs.